CareFirst BlueCross BlueShield, the largest healthcare insurer in the Mid-Atlantic region, asked us to help create a campaign that expresses their commitment to the overall health of their communities and each of the 3.5 million people they serve. And to show their members how CareFirst is so much more than a healthcare insurer.

We created “With Care”, a love letter to humanity, a tribute to people of all kinds, and a pledge to CareFirst’s diverse community—with a sign-off that is literally and figuratively signed by the CareFirst team. Through this ever-evolving campaign, we’ve shifted the perception of CareFirst from a transactional brand to a thought leader and visionary healthcare partner.

Agency: Planit

Creative Direction/Art Direction/Design: Adam Aud

Copywriting: Matt Ryan

Agency: Planit

Art Direction/Design: Adam Aud

Copywriting: Matt Ryan

Agency: Planit

Art Direction/Design: Adam Aud

Development: Justin Armstrong

Logo, Brand Identity, Packaging, Marketing, and Landing Page Design for Good Night, a THC-infused sleep aid from Curio Welness

Agency: Planit

Art Direction/Design: Adam Aud

Copywriting: Matt Ryan

See it: https://curiowellness.com/goodnight/

Agency: Planit

Art Direction/Design: Adam Aud

A selection of un-used identity elements and illustrations for Big Truck Farms, a hop farm and brewery in Parkton, Maryland

Agency: Planit

Art Direction & Design: Adam Aud

There’s a parallel between WYPR and the Bauhaus. The Bauhaus movement and design philosophy was all about simplicity, functionality, and honest form. It wasn’t about being flashy or disposable. It was about distilling something down to its essence: It’s simplest form, simplest shape, or simplest message. WYPR strives to communicate truth. Truth in communication, in information, in journalistic excellence, and in public service. And in turn, they continue that tradition and principle of honest design.

This tote/tee design is a graphic evolution of communication—starting with a line of morse code and mutating from crude shapes to call letters

Agency: Planit

Art Direction & Design: Adam Aud

Creative Director: Trevor Villet

Copywriting: Nicole DeMarco

Try it: https://stage.oh.curiowellness.com/

Brand identity and guidelines

Agency: Planit

Art Direction & Design: Adam Aud

Creative Director: Trevor Villet

Copywriting: Scott Shulim

Brand identity and guidelines

Agency: Planit

Art Direction/Design: Adam Aud

Copywriting: Jake Naish

Agency: Planit

Art Direction and Design for Boordy Vineyard's brand of sweet wines, Sweetland Cellars. Sweetland Cellars wines are targeted towards young millennial women with a unique sense of individuality, taste, and fun. Wine made with fruit and you.

Art Direction and Design for Kiddie Academy's Amazing Starts Here campaign: Researchers have learned that the human brain is most receptive to learning between birth and age 3. The great leaders, inventors, scientists, politicians, and creative geniuses of the future are being molded right now as young children. And during these most formative years, Kiddie Academy is shaping them.

Agency: Planit

Art Direction & Design: Adam Aud

Copywriting: Scott Shulim

Photography by Steve Belkowitz and Hand-lettering by Gavin Roarke

Logo design, branding, and TV for incorporate.com. incorporate.com was the first company to offer internet-based incorporation services and they have incorporated over 500,000 small businesses.

The modular logomark system was created to pay tribute to the thousands of different types of small businesses that incorporate.com helps and thus the logo is always changing. An extensive library of logomarks were created to house the ".com" portion of the name. This allows an appropriate logomark to be chosen depending on the subject matter (or type of small business) at hand in creative executions.

If you're not incorporated, your business may seem small. Really small. In the "Grow Up Your Business" TV spot, we demonstrate what you may look like when you're business isn't incorporated.

Agency: Planit

Art Direction & Design: Adam Aud

Creative Director: Rich Reiter

Copywriting: Jake Naish

A rebrand and logo "revolution" for The Family Tree, Maryland's leading non-profit organization dedicated to providing families with proven solutions to prevent child abuse and neglect.

“Impact” was the most important word during the rebrand. Our goal was to move away from their soft and child-like tree drawing to a stronger, more committed symbol of positive change.  It needed authority and urgency and to reflect the organizations new tagline, “Raising Families Up”. This simple mark was the solution: Two upward arrows that represented the two generations (parents and children) at stake, that also doubled as a simplified tree.

Agency: Planit

Art Direction & Design: Adam Aud

Copywriting: Scott Shulim

The Keep Calm and Rock On Podcast provides a roundtable-type platform to discuss the way rock and roll and popular music has moved people for the last 50 years. The shows three hosts, Mike, Jamie, and Angelo, asked me to create the cover art for the show that would simply and boldly capture their mission.

Logo design and identity work for True Chesapeake Oyster Company: a sustainable oyster farm located in St. Jeromes Creek, Maryland.

Agency: Planit

Design: Adam Aud

Creative Director: Trevor Villet

This monoweight style insignia and supporting graphics were created to commemorate a friend's "Tad Tougher" weekend bachelor party in a century-old cabin in Shenandoah National Park. Among other symbolism, the icons of the Axe, the Oar, and the Arrow were used on patches and handed out to those who demonstrated, courage, endurance, and accuracy. T-shirts were created for the entire group of hikers.

Agency: Planit

An employee engagement campaign for AGCO, a fortune 500 company who has developed or purchased some of the most influential agricultural brands in the world including Challenger, Fendt, GSI, Massey Ferguson, and Valtra.

Agency: Planit

Logo design and identity for local Baltimore listener-supported radio station, 89.7 WTMD.

Agency: Planit

A re-brand and logo evolution for Mr. Roof: a roofing contractor with several service areas across the midwest.

Agency: Planit

A brochure for Omnilert: a mass communications alert system for college campuses and businesses. The brochure featured a diecut smartphone on the cover that revealed a series of capabilities and platforms illustrated as simple icons. A 32-icon set was devloped for Omnilert.

Agency: Planit

Creative Director: Rich Reiter

Copywriting: Jake Naish & Rich Reiter

Promotional posters/ads for the Pork Shoppe in Chicago.

Agency: Planit

DeWalt builds more of its tools in America than any other U.S. power tool company. Planit was tasked with putting together a patriotic campaign that promoted this very idea.

Agency: Planit

As part of PBS Kids Annual Writer's Contest, I was tasked to create and illustrate a theme pack to be used in their Digital Storybook Builder. The site includes 10 theme packs that include characters, objects, and backgrounds that users can include in their stories. Each theme pack was designed by a different artist, not only to create a consistency within the theme packs themselves, but to allow a variety of different illustrative styles to emerge.

Agency: Planit

Package designs for Maxfli U/6, Soft Fli, and Revolution golf balls

LP and CD packaging for Baltimore-based old-time/folk band, The Manly Deeds

Agency: Planit

Logo design and identity for Harbor Point: a new Baltimore mixed-use development located between Harbor East and historic Fells Point.

A bold ad concept for a fertility clinic: Talking about it may not be pretty, but the results can be beautiful.

Inspired by designer Matt Dorfman, these 17 inch tall wedding invitations explained the history of Jen & Adam to wedding guests who may not have known all of the details that led up to the big day.

Rebrand and Logo design for Maryland Auto Insurance

David Bowie tribute graphic for local Baltimore listener-supported radio station, 89.7 WTMD.

A selection of logos, marks, and wordmarks

A selection of gig posters I have designed for bands and events over the years.